Investment summary
MarketTime’s SaaS platform offers a comprehensive set of features to facilitate wholesale retail commerce between brands, manufacturer representatives, agencies, and retailers. MarketTime acts as a wholesale commerce POS, automating the workflow connecting repeated buyers and sellers from transaction to fulfillment to collection. The company’s product set consists of four products: Order Management, B2B Website, Analytics and Merchant Services. MarketTime operates in a niche vertical market with a fragmented set of competitors and a clear value proposition to customers seeking alternatives to offline processes. Given the positioning within its customers’ wholesale commerce transaction workflows, MarketTime can benefit over time from increased penetration of Merchant Services products, while further simplifying customer processes.
Why we partnered
Attractive unit economics, including gross revenue retention, net revenue retention, gross margins, new logo growth, and LTV / CAC
Scarce asset that represents the only scaled platform offering a solution for brands and sales agencies – which have historically used pen and paper or Excel – providing white space to expand
Strong network effects between buyers and sellers that generate attractive retention and growth dynamics
Opportunity to further integrate Merchant Services within the workflow tool, creating unit economic advantages relative to competitors
HHC SAB and PTG to bring clear direction and support to the company’s focus on payments, product, and go-to-market strategies
